PlayOJO Casino may just be a few months old but it sure is growing up fast. The casino is spreading its wings in the scandinavian countries with its latest launch in Denmark.
Ohad Narkis, of PlayOJO, said: “We are delighted to have flicked the switch on PlayOJO in Denmark, further strengthening our position in the Nordics. Our unique approach to responsible gambling, and the open and honest way we reward players, sets us aside from our rivals. We will be supporting this launch with increased marketing activity in Sweden, as we look to gain a larger share of the Scandinavian market.
We are confident Scandinavian players will accept our brand principals and unique value proposition with open arms. A big part of that success comes from having the top games from the best suppliers, so our deal with Yggdrasil will prove crucial to our success in the region.”
Targeting other scandinavian countries PlayOJO has ramped its marketing in Sweden with the launch of €8m TV ad campaign, in addition to promotions in digital media, local and national press and sponsorship. The aim is to bolster the casino’s recent launch of Yggdrasil Games, featuring hit slots such as Jungle Books and Vikings go Berzerk.
PlayOJO has already made a significant mark in the UK market with its emphasis on responsible gambling and honest marketing of its promotions and bonuses. Its OJOplus concept rewards players with cashback on every wager which can be withdrawn into player’s wallet at any time. Significantly, all offers and rewards come with no wagering requirements, something very rare.
This unique thinking has got PlayOJO nominations for two categories in the prestigious EGR Operator Awards 2017 – The Rising Star Award and The Socially Responsible Operator Award.