PlayOJO Casino, one of the hottest online casino brands in Europe, continues to ramp up its marketing efforts in core markets after striking a deal to sponsor Paradise Hotel, the most popular reality TV series in Sweden.
PlayOJO will sponsor all 30 episodes of the hit TV show which will be broadcast on TV3 from 3rd September. The show attracts an audience in excess of 400,000 viewers per episode and has seen ratings increase 33% year on year.
The show features a group of young singles who compete to spend the longest amount of time in Paradise Hotel. Each must couple up with a member of the opposite sex or risk being forced to check-out early before another guest takes their place.
This year Paradise Hotel promises more drama, love and betrayal than ever before. The girls will be in charge of the hotel, with the guys fighting for their survival. Viewers are being told to prepare for twists, turns and plenty of new faces checking-in.
Peter Bennett, Head of Brand Marketing at PlayOJO, said: “Sweden is one of our core markets, and we wanted to continue to grow our brand presence and trust among consumers. Paradise Hotel is watched by our target audience and has incredible brand affinity and loyalty.
“PlayOJO is already a household name in Sweden and this partnership will help cement the brand as the most popular and trusted online casino in the market.”
Mats Nyman, VP FTV at Nordic Entertainment Group in Sweden, said: “Paradise Hotel is one of our most popular shows and has a really strong fanbase.
“We are very pleased to announce that PlayOJO is the official sponsor this season and our collaboration will also give more value to our viewers.”
PlayOJO launched in the UK in February 2017, and has already taken the market by storm with its “for the players” stance. This approach has seen it pick up several industry awards, including Rising Star at the EGR Operator Awards 2017.
The brand first entered the Swedish market in January this year, launching with the support of a multi-million SEK TV and online advertising campaign that educated players about PlayOJO’s ethos – to be a fair online casino that gives players more control over their money.